Born of Simon’s childhood in the South of France, “Le Paysan” is a love letter to the people who shaped him early on, to his family’s rural heritage, to the quiet poetry of everyday life, and to his dreams of fashion. Like a fantasy rooted in his lived experience, this melange of memory and imagination guides a collection where humble yet storied garments are honoured anew, interwoven with the past and future world of JACQUEMUS. 

L’Orangerie is a building connected to the earth and to agriculture. It is where the chateau’s fruits, vegetables and trees are protected and maintained at their finest.

In this way, the location is also a link to the Jacquemus family and their culture of harvesting fruits and vegetables – and to Simon’s great- grandmother Claire Jacquemus, who Simon referenced in his early collections.