BRAND AMBASSADOR : LILINE JACQUEMUS
On January 24, 2026, Jacquemus unveils Liline Jacquemus as its first-ever brand ambassador, a deeply personal choice that returns to the very roots of the Maison.
Born in 1946 and raised in Alleins, a small village in the South of France, Liline Jacquemus grew up in a family of farmers, raised by an Italian single and independant mother, surrounded by sun-drenched landscapes, simplicity, and strong values. It is within this rural setting that the foundations of a story and legacy were quietly built.
Liline is the grandmother of Simon Porte Jacquemus and the mother of Valérie Jacquemus. Long before the brand existed, she was already a source of inspiration. Her strength, elegance, and authenticity have shaped Simon Porte Jacquemus’s vision and continue to define the spirit of Jacquemus. For him, she embodies the ultimate Jacquemus woman. Through Liline, Jacquemus honor the power of roots as a source of emotion, imagination, and creation.
With this appointment, Simon Porte Jacquemus honors the women who raised him and the heritage they passed on, a celebration of family, memory, and transmission. More than an ambassador, Liline Jacquemus represents the soul of the Maison and a timeless reminder that Jacquemus is, above all, a story of origins.
